Wednesday, November 18, 2009

Mad Min: Thoughts on Advertising


Is it just me, or is advertising slowly getting out of control?

You go to espn.com for the fifth time in one day and before you read the first sentence, a video starts playing. Maybe you like having the video to go with the article. Maybe you don't. But you sure as hell can't tell me that you like the 15 second ads that you have to watch before the actual video will play. Why does ESPN need to show me the only not-that-funny SportsCenter commercial with Matt Ryan before I watch a highlight from SportsCenter?

Mark my words, it will get worse. It's a subtle process, though, designed to sneak up on us. The ads used to be ten seconds. Now they're 15. Some are 25, 30. You'll end up watching videos where the ad was longer than the video itself. I guess they'll never be able to stop us from hitting the mute button, but if the recent developments are any indication, you'll start seeing more ads annoying you in new ways.

Of course, you can customize most things on your computer. Whatever browser you use probably allows you to make sure that things don't "autoplay." The problem is that soon after you take advantage of those settings you start wishing you hadn't. You get tired of having to tell your computer to play things that used to play automatically. The process of picking and choosing what to play and what not to play becomes more tedious than just autoplaying everything and putting up with the damn ads.

All this being said, I should admit how tempted I've been to click the "Monetize" option offered by Google for anyone using their blog publisher, Blogger. Seriously, this is what it says when I click on the "Monetize" tab:

"AdSense enables you to earn money by placing targeted text and image ads on your blog.
Google automatically chooses which ads to show based on your blog's content, and you earn money when visitors view or click on these ads."

Just imagine what sort of ads would show up on Shmuz Weekly based on our "content."

"Find a fat dutch girl in your area now!"

"Jake in the Middle East - For all your hookah needs!"

"Facts about poop."

"Own Rabbi Steve's Tootin' the Torah DVD, featuring a never-before-seen reading of 'The Shmuz.'"

(Yes, this is what happens when you type "shmuz" into Google):



















Let's make a deal. If we all agree to click on the ads, I'll monetize this puppy. The ads that come up will be hilarious, and we'll all get a cut of the $3 a month profit. By year's end, Marc's change jar will be overflowing.

Who's with me?

Wednesday, August 26, 2009

A Bedtime Story, 2075

Now gather round, Little Jeremiah, and Suzy, and Baby Ezekial, because Grandpa Huams has got a bedtime story that'll tickle your frontal lobes. It's a story of triumph over adversity, of generosity, of knights and dragons, and it all starts on a monday evening, in the proverbial springtime of Grandpa Huams' life.

You see this story takes place in a world you never knew, a world devoid of Mechanical Horses and Digital Inebriants. A world in which people read books, and thought 'Minority Report' was futuristic.

So on this Monday Evening, your Grandpa Huams was on his way towards the center of Philadelphia with his pal, your Great Uncle Dank (you do remember His Dankness, do you not? Pa-Pa's friend who looks like the white version America's second black President, President Murs). Anyway, ol' Dank and I were planning on doing some bowling. We were headed down to 'North Bowl', a beer-Bar with a profound sense of Feng-Shui, to do some drinking, and to ogle Maurice's hot sister. But on our way downtown we hit what was, at one point in my life, a manifestation of innate human imperfection: Traffic. You see you don't know much about traffic, what with all these newfangled Horse thing-a-ma-gigs. But there was a time when Man waited, as a collective, communal rage crescendoed, in swarms of automobiles on mis-engineered byways. For more detail, see "Traffic". Shameless Plug.

Well this traffic was like no traffic I'd ever seen. And as we watched Maurice put his car in reverse, and shimmy backwards out an entrance ramp*, we began to doubt whether this mass of cars was moving at all. So Dank, in a moment of fortitude and foresight and fore-skin pulled a Hughie (a.k.a. U-Turn) and started to exit on the entrance ramp. In the midst of this illicit act we noticed a man and a woman strolling along the ramp's shoulder. I glanced quickly at the back seat, unoccupied, and looked to his Dankness, saying "We've got room..."

As is (and was) so typical of his character, Dank was down. So we picked up this pair of strangers, who were, like us, headed towards Northern Liberties. The man's name was Sage. The woman's name slips my memory. But the man's name was Sage. As in like, wise old dude. Which seemed fitting, not because this man was either old, or wise, but because he used the word 'Stogie'. He said: "You guys got any Stogies?", which seemed to me, like a Sagely way to begin a conversation. And when we replied in the negative, he followed with "Well I'd smoke you up with some chronic, but I left it all in the bushes out front of Delilah's".

Now this was before the age of the Virtual Vagina Porn Industry. See when I was a lad, if you wanted a lap-dance, you couldn't sit, in the comfort of your own home, while a hologram titillated your Johnson. No, we had to go to 'Strip Clubs'. And Delilah's was Philadelphia's best, because Delilah's was not your average 'Strip Club'. Delilah's was a steakhouse. And the only thing classier than getting a lap-dance from a first generation immigrant who is half your age, is getting a lap-dance from a first generation immigrant who is half your age, while eating a T-Bone Steak.

In short, we became fully aware that the man in the back of the car was not your average Joe, he was a class act. And judging by the effective non-response of his partner, as well as by her accent, dress, and general demeanor, I think it's safe to say that Sage's girl was a prostitute. So then the gears in Sage's thinker start turning, and he says "Actually, we'll be driving right by Delilah's on the way to 'North Bowl', if you don't mind, I could pick up the chronic, and smoke you guys up. It's OG Kush."

Now back when weed was illegal, it was pretty easy, in Philadelphia, to get your hands on some shitty weed. All you had to do was get in touch with Dank's brother. I mean, some of his stuff was more chemically akin to Oregano. But 'OG Kush', now that was the good stuff. And His Dankness and I knew it. So we pulled over at Delilah's, and Sage jumped out of the car, cool-jogging over to a decorative hedge. You know what I mean by cool-jogging: All the efficiency of a jog, and all the swagger of a strut. But his 'tute saw right through it. I turned to Dank, chuckling "This Guuuyyyy..." and from the back of the car came "This boy is crazy, don't even look at me though, I just met him".

In almost no time, Sage was back, and we could smell his bag of devil-lettuce from the front seat of the car. So we pulled out of the Delilah's parking lot, and as Sage started to pack a bowl, he realized that we were driving by the apartment complex to which he had hoped to take his new-found friend. So he said, quite non-chalantly "Oh shit, this is my stop. I don't have time to pack this bowl, so why don't you just take my weed". He tossed an eighth of the nicest weed I've ever smoked into the front seat of the car, and he hopped out of the car with his girl.

The weed had been ground to a powder-like consistency, and we smoked it in a fatty blunt while playing scrabble in Nick's living room.

*This all too common driving practice illuminates quite a legal ambiguity: It is, quite undeniably, illegal to drive the wrong way on a highway or a one-way street, but is it illegal to drive the wrong way if your car is in reverse? Surely it's legal to put your car in reverse, but how far must you drive in reverse before you are breaking the law? Only experimentation will yield an answer to this troubling conundrum.

The Moral of the Story is: Don't Ever Take Candy From Strangers.

Monday, August 24, 2009

Bird Watching


(Brian Dawkins in his last act as the heart and soul of the Eagles)

For those of us who are not going to school in the Philly area, or do not have the DirectTV package where you get to see every game, every practice, and every team meeting, here is the list of games when the Eagles will be in the national spotlight this season:

Date, Team, Time, Channel

Mon., Oct. 26, @ Redskins, 8:30, ESPN

Another off-season of spending won't amount to much because Jason Campbell still sucks.

Sun., Nov. 8, Dallas, 8:20, NBC

Not gonna lie, almost looking forward more to the game at Dallas, when Sav Rocca will do serious damage to Jerry Jones' new big screen.

Sun., Nov. 22, @ Chicago, 8:20, NBC

Jay Cutler put up huge numbers in Denver with Brandon Marshall and Eddie Royal. He's going to do the same thing this year with... Devin Hester? Please.

Sun., Dec. 13, @Giants, 8:20, NBC

Better hope it's not too windy, Eli!

You know the drill from there. We have three games that most people should be home for over winter break, and then the playoffs. Go Eagles.

Wednesday, August 19, 2009

The Sounds of Shmuz: Volume 1

Here's some stuff I've been listening to this summer. Youtube is the easiest place to get music for this sort of thing, but the Sounds of Shmuz is about the music, not the random, sometimes homemade videos. Please don't let the videos determine whether or not you like the songs. imeem.com is a solid place to check out full albums if you like what you hear.



Artist: The Decemberists
Album: Castaways and Cutouts
Song: Leslie Anne Levine



Artist: Kings of Leon
Album: Aha Shake Heartbreak
Song: Four Kicks



Artist: Death Cab for Cutie
Album: Narrow Stairs
Song: Grapevine Fires



Artist: Fleet Foxes
Album: Fleet Foxes
Song: Blue Ridge Mountains



Artist: Radiohead
Album: Romeo + Juliet [Soundtrack]
Song: Talk Show Host

Wednesday, July 29, 2009

What's a touchback?!


Sometimes, when I'm watching an Eagles game, my dad comes in and asks, "What inning is it?" He knows that only baseball games have innings, and he could probably tell you that football games have four quarters. When he asks something like that, he's usually joking.

When the camera features a shot of the opposing team's coach, though, it's a different (and telling) story. Let's say I'm watching football and there's a closeup of rosy-cheeked New York Giants coach Tom Coughlin. My dad will look at him and say, "Who is that man?" And this time, he's serious. He really doesn't know. My dad is what I would call a non-fan. He doesn't follow sports, doesn't care about them, and only watches them to participate in a family or social dynamic.

Most sports fans find non-fans annoying. Non-fans ask questions about basic rules. (Why was that a penalty?!) They make seemingly irrelevant observations. (This field has dirt between the mound and home plate!) And they generally exude frustration and resentment over having to sit through a three hour game that you care about WAY too much.

That being acknowledged, sports fans, I'm asking you to give the non-fans a chance, and I'm telling you it's for your own good.

Fans can learn from non-fans, and vice versa. The key is to never dismiss a non-fan for their lack of knowledge. You watch Sportscenter just as religiously as your girlfriend watches the Hills. It's easy to belittle or ignore non-fans for what they don't know. It's more interesting to find out what they do.

For example, if ESPN has breaking news that Sidney Crosby is, in fact, a woman, and a non-fan has never heard of Sid the Kid, that gives you an indication of how the NHL is doing these days. Many non-fans have never heard of Alex Ovechkin either, but you can be damn sure they've heard of Lebron James. Non-fans can help you gauge how far an athlete's celebrity extends beyond their sport. Once your mom can name more than two players in the NHL, you'll know the league is stepping up their marketing game.*

Non-fans can also be useful observers during game time. Yes, their questions can be annoying. But they can also challenge you as a fan. Where do you draw the line between a charge and a blocking foul? Why do the rules seem different for that in the last two minutes? Shouldn't rules be the same the whole game no matter what? Non-fans may leave you stumped, but they can also help clue you in. While you're paying attention to balls and strikes, they're paying attention to how nervous the rookie pitcher looks. They point it out, he gives up a home run. In some sense, they can see it coming when you can't. A non-fan's lack of interest in the game itself often leads them to insights that are lost on a fan following every play.

Listen, I'm a fan. I know that sometimes it feels like non-fans will just never understand. And maybe, for certain aspects of sports, they won't. They'll probably never understand why a win can make your day and a loss can ruin it. Or why you care how Pedro Martinez pitched in a fake game. When it feels like that, just try to remember that they view sports the same way you view The Hills. Who gives a flying fuck that Heidi broke a nail and Spencer like totally ignored her? Well, who gives a rat's ass that Brett Favre and Brad Childress are sexting each other?

All I know is, if we're going to a watch a three hour game together, we might as well make the most of it. We may not always see eye to eye, but all I am saying, is give non-fans a chance.

*Thanks to Kate, with whom I had this exact conversation, for her enlightening perspective as a non-fan

Tuesday, July 21, 2009

The Home Run Shmerby


During last week's Home Run Derby, I happened to be on iChat with Shmuz Weekly sports analyst Dr. Chim Richilds, also known as Maurice Schwartz. The following are some excerpts from our conversation as we followed the action.

(Play-by-play in bold, my reflections in italics.)

To kick off, we have St. Louis Cardinals slugger Albert Pujols trying to hit a home run that will win some guy "from Philadelphia, Pennsylvania(!)" a new pickup truck:


Thomas: Of course a goofy fat guy represents Philly on national tv.
Marc: hes prolly from like lancaster and they are jus saying philly

This, of course, is probably true. People such as myself and Marc know well the concept of generalizing the suburbs to mean from Philly. I'm not going to tell someone at college that I'm from Narberth. I'm a Narb to death, of course, but I have to be practical about that pride. Saying I'm from "Philadelphia" will give someone the gist, but for all they know "Narberth" could be Amish country. When I was at orientation for the University of Iowa, I was awarded a free sweatshirt for living so far away from the school. They announced my home town as "Nazareth, PA." Free gear and feeling closer to Jesus? Hell of a 1-2 combo.

Albert lays off a bunch of pitches. He's taking this at bat seriously. This is his stage, and he wants to give his best performance for this guy, who we'll call Jerry from the Northeast. Finally, he makes contact, and falls way short of a home run, short of winning Jerry that dream car.

Marc: this must jus have albert out of his hr derby mindset. that jus sucks for him. he jus let this dude down.

Another astute point. Have you ever seen one of these contests place all of the pressure on a star athlete? It's usually the contestant who has to win himself the prize by doing things like kicking the field goal or making the half court shot. Perhaps baseball just can't have those kinds of contests. What are they gonna do, have a race around the bases? Jerry can't hit one out of the park, so they bring in Albert, a guaranteed hall of famer and a hero in St. Louis. No one expects the machine to malfunction, but then he does, and then nobody wins. Not Jerry, not Albert, and, not Major League Baseball. Albert might as well have hit one that shattered the windshield. At least that would have been hilarious. I say next time, make Jerry catch a pop fly and drive home happy.

The Home Run Derby is giving Neverland a run for its money. The camera cuts to a shot of kids having a gay old time about once every five minutes. Erin Andrews explains the good will behind a heartfelt promotional as the camera pans a bench full of hopeful young ball players.


Thomas: Was Erin Andrews the biatch who got hit by the foul ball?
Marc: hahaha i have no idea. i hope.
Thomas: shes hot though
Marc: yea but id rather see her get hit by a ball than jus look at her

Marc and I talk about the Phils while the derby drags on.

Marc: phils bout to get pedro...i jus wanna say ive been saying to get pedro since the beginning of the year.
Thomas: really? You don't think hes washed up?
Marc: dont know if he will work out. but ive been sayin that shit.

Did anyone hear Marc say this shit at the beginning of the season?


Chris Berman has the call for the derby. Nelson Cruz smacks a ball toward the stands and Berman is all over it with one of his clever puns. "And Nelson sends that one for a cruise around the world!"

Thomas: chris berman is a great choice.
Marc: he is a horrible baseball announcer though, when he does games.
Thomas: i know but for this he's perfect.
Marc: yea.
Thomas: because for a million home run calls you want variation. and he can come up with these ridiculous one liners every time.
Marc: hahaha i know

We're happy that Ryan Howard advances to the second round, but the Home Run Derby is taking longer than me telling a story. After three-plus hours, Prince Fielder is crowned the champion. MLB should change the format in a way that would shorten the event. It would spark more interest, which is just what they want, and they could fill the rest of the time slot with more ceremonial crap that people will watch anyway while they wait for the derby to start. You know this needs to happen when the Celebrity Softball Game was more entertaining than the Home Run Derby. Nelly stole the show, just like he used to at bar and batmitzvahs in 7th grade.

I'm goin down down baby yo street in a range rover, street sweeper baby...

Until next time, in the words of the cunning linguist Rick Renner, keep it easy.

Thursday, July 2, 2009

Thoughts of a fat dutch kid


There are lots of random things I do that make people call me a ten year old. Sometimes, it's because of what I'm eating. Lifesavers candy probably falls in that category. That being acknowledged, we can move on to ask, what the fuck is up with Lifesavers wrappers?

When you want to eat a roll of Lifesavers, first you have to attack the top of the package. This always leads to getting the strange silver foil under your nails, and it can take a solid five minutes. Upon reaching the first colored ring, you must begin the process of unraveling the paper and foil tube. By the time you get to the last two or three pieces, you're left with a long, sloppy-looking string of paper. Of course, you can tear off the tail at any point, but it's just impractical. Why would anyone design a candy wrapper that makes you look ridiculous unless you rip it and stuff it in your pocket?

Look at the picture. The only thing that Lifesavers has changed about their package since the 50's is... well, nothing really. Why not put it in a small plastic tube, like the ones for M&M's Minis, the kind Nick uses as a Fleshlight.

I know no one cares, but I would argue that this has serious business implications. There are some things that we just accept are a bitch to open. Electronic products are often in plastic that seems impossible to get through without slicing open a finger. But candy? Really? That could stop a fat dutch kid from coming back.

In the interest of maintaining my image, I think I'll be switching to Fun Dip.

Tuesday, June 30, 2009

Don't Call It a Comeback


I consider many Shmuz Weekly readers to be a part of my family. We may not go to the mall for a portrait like the one above, but we've all wanted to lovingly choke each other at least once. When we first created Shmuz Weekly sophomore year of college, part of the idea was that it would somehow help keep the family connected. I'll forgo the usual long-winded explanation and just say that life got in the way of updates. But we're back. And I hate to sound like an abusive husband (femnazi), but I mean it this time.

I, for one, hopefully with the help of Shmuz vets and new writers who have finally grown some balls, will make Shmuz Weekly more consistent than Shaq's Twitter feed. The Twitter concept will be our new philosophy: We're like a "microblog," only slightly longer. I can't really make fun of something in 140 characters or less, but I understand that I don't need to write a novel, and that no one really reads my novels anyway. My friends prefer my sonnets.

Without further ado, here are some recent thoughts. As always, please post any responses, suggestions, harassment, etc. in the comments section, and let me know if you want to start writing.

1. Have you ever seen that guy at the train station peer way down the tracks in an effort to spot the train you're waiting for? He looks concerned, like he needs it to be on time. So he's anxious. Fine. But what comfort will he get from staring down the tracks? If he doesn't see it, he always looks disappointed, and yet there's only about a 30 second window when he will ever happen to catch a glimpse of it coming toward him. The thing is, this guy always checks for the train about 5 minutes before it's scheduled to arrive. In my experience, at least with dear old SEPTA, trains are either on time or late. Never early. Why check for them? It must be a compulsive habit. Like Steve touching his shoes... and doorways... and bushes... and signs...

2. While we're on the subject of SEPTA, I thought I should mention the QuietCar. From now on, on trains with three cars or more, the first car is the QuietCar. This means no cell phones and minimal, quiet conversation. If you have to take the train by yourself and you're looking for some live entertainment, take the QuietCar. There's always at least one person who gets on there and is either oblivious to the rules or doesn't give a shit. This person ends up arguing with someone who takes it upon themselves to champion the rules of the car, and because it's so damn quiet, everyone else gets to listen! As with many scenarios in life, the best candidate for the agitator is an old man.

3. Whoever came up with the idea for office cubicles was a sadistic bastard. They're like little prisons. You're confined to your space, and you can only really talk to the person next to you. Again, like prisons, the higher the walls, the more crushed the spirit.

Th-th-tha-that-that's all for now folks. In the meantime, please check out the website where the picture for this post came from: awkwardfamilyphotos.com* and check back for more soon.

*Thanks to the amazing Kate for showing me this site.